Home Whiz: Generating 4,843+ Leads Through High-Intent Search
Google Ads Lead Generation Case Study for an On-Demand Home Maintenance & Repair Business in India. See how we scaled acquisition while controlling CPL.
The case study in one table
High-intent campaigns & service-level segmentation.
A key success metric for this campaign was managing the "Scale vs. Lead Quality" challenge. By utilizing strict negative keyword rules and service-level structuring, we generated almost 5,000 leads without deteriorating the conversion intent of the inquiries.
The outcome
- Generated consistent, high-quality service leads totaling 4,843+ conversions.
- Successfully scaled acquisition across several home-service categories while tightly controlling Cost Per Lead (CPL).
- Achieved 798,832+ search impressions and 32,556+ clicks to maximize local market visibility.
- Established Google Ads as a reliable, performance-driven acquisition channel for ongoing growth.
Questions about this case study
What did Aspire Digital Solutions do for Home Whiz?
Aspire built and managed high-intent Google Search campaigns segmented by individual service categories. We utilized location-based targeting, search-term mining, and negative keyword optimization to control CPL while scaling.
What were the main challenges for this campaign?
The main challenges were navigating a highly competitive home-services market, managing the high Cost Per Click (CPC) for service-related keywords, and scaling campaign volume without compromising lead quality.
What results did the Home Whiz campaign achieve?
Between September 2024 and January 2026, the campaign generated 4,843+ leads from 32,556+ clicks and 798,832+ impressions, establishing sustained lead flow across multiple service categories.
