Google Ads Lead Generation Case Study for an On-Demand Home Maintenance & Repair Business in India. See how we scaled acquisition while controlling CPL.
A key success metric for this campaign was managing the "Scale vs. Lead Quality" challenge. By utilizing strict negative keyword rules and service-level structuring, we generated almost 5,000 leads without deteriorating the conversion intent of the inquiries.
Aspire built and managed high-intent Google Search campaigns segmented by individual service categories. We utilized location-based targeting, search-term mining, and negative keyword optimization to control CPL while scaling.
The main challenges were navigating a highly competitive home-services market, managing the high Cost Per Click (CPC) for service-related keywords, and scaling campaign volume without compromising lead quality.
Between September 2024 and January 2026, the campaign generated 4,843+ leads from 32,556+ clicks and 798,832+ impressions, establishing sustained lead flow across multiple service categories.
