Decide what you want to achieve, such as:
- Generating leads or sales.
- Increasing brand awareness.
Use Meta’s targeting options to reach the right people based on:
- Location, demographics, interests, and behavior.
- Custom or select the audiences for more precise targeting.
Customize the ads in different style such as:
- Image Ads: Simple and visually representation of Meta Ads.
- Video Ads: Showcase your product or service in action.
- Carousel Ads: Display multiple images or videos in one ad.
- Story Ads: Full-screen ads for Instagram and Facebook Stories.