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Google Ads SEO

Euderm Skin & Hair Clinic: growth engineered across paid search and organic rankings

A dermatology and aesthetics clinic in Kokapet, Hyderabad, competing in one of the highest-CPC medical categories online. Aspire ran Google Ads and SEO as one connected system — here's what each channel delivered.

RESULTS SNAPSHOT — AT A GLANCE Kokapet, Hyderabad
Google Ads
2,130+
conversions from Search campaigns
₹4.63 average CPC · 128,356+ clicks
SEO Rankings
31K+
organic clicks, up from 82
Avg. position 42.2 → 29.5
At a glance

The case study in one table

ClientEuderm Skin & Hair Clinic
IndustryHealthcare — Dermatology & Aesthetic Clinic
LocationKokapet, Hyderabad, India
Services providedSEO, Google Ads
DurationOngoing — SEO: 6–9 months, Google Ads: long-term
ChallengeHigh-CPC, highly competitive cosmetic dermatology market requiring location- and treatment-specific conversions.
SolutionTreatment-specific SEO content and technical fixes combined with Search Ads segmented by treatment — run as one connected system.
Result2,130+ Ads conversions and organic clicks up from 82 to 31,000+.
Channel 01 — Google Ads

High-intent Search campaigns, split by treatment.

Separate campaigns ran for Hair Transplant, PRP & Hair Loss, Dermatology Treatments, and Skin & Laser Procedures — each geo-targeted around Kokapet, with ad copy tested for medical compliance and trust, and search terms optimized on an ongoing basis.
128,356+
Total clicks
₹4.63
Average CPC
2,130+
Total conversions
₹5,94,528.86
Total ad spend
Channel 02 — SEO

Organic authority built on E‑E‑A‑T and technical foundations.

Treatment-specific landing pages, doctor-profile content and technical SEO work moved Euderm from an average ranking position of 42.2 to 29.5 — while organic clicks grew from 82 to over 31,000.
31K+
Organic clicks
Before: 82
200K+
Organic impressions
Before: 420
29.5
Average position
Before: 42.2
Achieved
Top 3 rankings, key treatment terms
Organic clicks, before vs. afterclicks
Source: Google Search Console
Outcome note — a factual case study

All figures above are drawn from Aspire's published Euderm case study, Google Search Console and Google Ads reporting. No revenue, patient-volume or ROAS figures are claimed, as they were not part of the supplied client data.

Delivered value

The outcome

  • A single connected system where SEO built long-term authority while Google Ads captured immediate, high-intent demand for the same treatments.
  • Organic clicks grew nearly 380x, from 82 to 31,000+, alongside a 13-position average ranking improvement.
  • 2,130+ ad-driven conversions at a controlled ₹4.63 average CPC, split cleanly across four treatment categories.
Common questions

Questions about this case study

What did Aspire Digital Solutions do for Euderm Skin & Hair Clinic?

Aspire ran Google Ads and SEO together — treatment-specific Search campaigns, as well as technical and content SEO — as one connected system rather than separate channels.

What Google Ads results did Euderm achieve?

2,130+ conversions from 128,356+ clicks, at an average CPC of ₹4.63 and a total spend of ₹5,94,528.86.

What SEO results did Euderm achieve?

Organic clicks grew from 82 to 31,000+, impressions from 420 to 200,000+, and average position improved from 42.2 to 29.5 — per Google Search Console.

Want SEO and Ads working together like this?

The same connected approach — built around your treatments, your city and your patients.

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